
This morning I finally partook in a Starbucks K-cup, the French Roast to be exact. With Keurig brewers continuing to gain wider audiences, many people had wondered when some of the larger coffee chains would hop on board. Dunkin’ Donuts got in the game a little while ago, and sure enough Starbucks is now on the scene as well.
At my local grocer, House Blend, Breakfast Blend, and French Roast were the only Starbucks varieties available (I’m unsure if there are more) and naturally, with French Roast being the only dark roast, I sprung for it. When I say sprung for it, I mean my wife called me from the store and graciously agreed to indulge my addiction by tossing a box of the pods into the cart. (Thanks!)
A couple comments:
First, when it comes to capturing the essence of the coffee as it is served in-store, to me Dunkin’ Donuts has pulled things off a bit better. In my opinion, the DD K-cups taste just about spot-on to how their coffee tastes right when you order a cup at one of their locations. This Starbucks pack on the other hand, to me didn’t taste quite as spot-on to their in-store brew, although I will admit that I don’t drink their French Roast in-store nearly as often seeing as it is only infrequently offered.
Secondly, when I do happen to patron a Starbucks it’s because I’m craving a strong roast – something I know I will consistently receive from them, unlike at Dunkin’ Donuts (which I still find the most consumable, the downside is it seems to vary in strength) or places like Panera. With that being said however, this French Roast lacked the punch I was looking for. All in all, it was a very satisfying, flavorful cup of coffee, just not quite as bold as I’ve come to think of Starbucks as and that I had hoped for.
Thirdly, and finally, I understand the rationale for the bigger corporations like Folgers, Starbucks, Dunkin’ Donuts, etc. starting to package their product in K-cup portions. I also understand why people would be jazzed about this, if one of the said corporations happens to be your brew of choice. For me though, the fun and beauty of the Keurig is that it allows me access to coffees, blends and roasters that I can’t find on every street corner or have served to me at any run-of-the-mill store, restaurant or house. The Keurig widens your horizon to a plethora of coffees, that were it not for Keurig success, would be really hard to come by. Not only that, but many of the more obscure roasters are making some dang good, bold coffee and to them I will continue to more consistently turn (in this form) than the Starbucks or Dunkin’. If I want their coffee, I will go into one of the shops.